Levi’s makes life uncomplicated
McCann-Erickson’s TAG youth-marketing unit has created two excellent viral videos to promote Levi’s 501 line of jeans. As explained on AdCritic Interactive, the idea is to position the jeans’ model as...
View ArticleClerasil punishes the 2 idiots
In Belgium Clerasil has launched a rather disgusting viral campaign to promote its products against pimples. Luc and Sara star in the “In your face” video. They’re two (idiot) teenagers full of...
View ArticleiCoke, attempts of interactive youth marketing
New Media Age reports this week Coca-Cola is getting ready for the global launch of iCoke, an highly interactive youth marketing program. The initiative has already debuted in China and Canada and...
View ArticleCoca-Cola’s Summer Battle
In Spain Coca-Cola has launched the multiplayer advergame “Summer Battle” to support its online marketing effort through the official site www.cocacola.es. The Summer Battle has been created by...
View ArticleDan’up and win
Danone targets the youth market in Spain launching a new site and a competition connected the Dan’Up yogurt brand. Diario IpMark (free reg.) reports Genetsis Partners is the agency that took care of...
View ArticleYouth marketing and MySpace
On BrandRepublic (sub. req.) John Wood, MD at Beechwood Marketing writes: Anyone who works in marketing who hasn’t visited myspace.com is already out of touch with the youth sector. And once you have...
View Article
